Wink (previously known as Arca India) began its journey in early 2005 as a small design firm headed by Vidhika Poddar, a NIFT graduate in Accessory Design. Our’s was an attempt to bring alive India's infinite variety in our intricately designed handcrafted products though to capture this entire kaleidoscope was a near impossibility. We started to retail in some of the premier most retail stores in India including The Next Shop and also exported to UK and Belgium.
As all things evolve, so did we and we expanded our product range to include almost every accessory in our homes including Kid’s room accessories to office accessories, Gifts, wedding and birth announcements. We came up with four distinct lines Home Décor , Office accessories, Kid’s room accessories & gifts and Custom designed gifts for birth announcements and weddings. We also got on board, my partner, Pritee Poddar, who became the business mind behind our venture.