The MobileStore currently has over 800 outlets across 150 cities, thus covering virtually every major town in every state across India. The MobileStore outlets are in three formats: Large - 1000-1500 square feet, Medium - 800-1000 square feet and small - 150-200 square feet. Key thrust areas for the retail format are: Comprehensive Product Range, Knowledgeable Store Staff & Interactive Environment, Competitive Prices and Handset Repairs. The MobileStore caters to the Indian consumer‘s choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the globe. The MobileStore offers complete telecom solutions right from handset purchase to the choice of service operator and miscellaneous services like monthly bill collections etc., the stores also offer connections (pre paid and post paid), accessories and VAS including the latest ring tones, wallpapers and gamingand prompt after sales service, available not only in the city of purchase but in all The MobileStore outlets across the country. The MobileStore has undertaken an extensive training program to equip all its employees with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind ofguidance to the customer. The MobileStore has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers. The unique segments available in The MobileStore are: Business - PDA & Smartphones, Emails, data transfer etc., Lifestyle - Fashion phones, Look and elegance, Fun - Multimedia & music, camera, games, Value for Money - Special offers, discounts and budget phones. All major handset brands like Nokia, Sony Ericsson, LG, Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and Blackberry are available at the store. The MobileStore has also tied up with all leading operators including Airtel, Vodafone, BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom.