STORY, a new bookstore on Elgin Road is an initiative by the Primarc Group of Companies. It is Eastern India’s Largest Standalone Bookstore covering an area of 15000 sq feet. Story aims to become the country's best bookstore. Eventually a pilgrimage for all book-lovers STORY has a massive collection of books of all genres and a dedicated floor for children. Through innovative technology and outstanding customer service Story provides more than 50000 titles. The best basket of collectible pens and writing accessories is available in the PEN & INK section. The art street section offers art material and accessories, gift it! section has bountiful of special gift items, greetings section boasts of a wide range of all reasons greeting cards whereas the paper shop & amp; stationery section has a comprehensive range of house paper and stationery materials of different kinds.