Shop is today manifested in the form of 11 showrooms in and around Hyderabad. The electronics retail chain that showcases almost all the major brands pertaining to electronics and other consumer durables was the brain child of Mr. G C Shah and is now spearheaded by his sons Mr. Neeraj Shah and Mr. Nishit Shah. Elaborating on the chain’s functionality, Mr. Neeraj Shah says "We can be called as the pioneers in electronic retailing in Hyderabad as we have an enviable market standing of over 41 years and we use this rich experience as latitude to benefit our clientele. We have kept our flag flying high leveraging our service centric approach, commitment and goodwill.
Mr. Shah also feels that single-brand stores and multi-brand stores are no competition to each other as their target segment is different. A customer who is decided on a particular brand goes to the specific showroom. Whereas, a customer who looks for options is our potential customer. But the segment which hunts for good deals across brands is far bigger than the one with brand loyalty.
Mr. Shah says "Right from an iron box and a music system to a high-end 3D LED's and Smartphones are retailed at Shah’s. Apart from this, we have an enormous showcase strength comprising of all the major electronics brands under one roof. Range and price sensitization apart, we offer personalized attention, value for money deals and periodic special deals to our clientele.
"Moreover, the group has an innovative strategy of minimizing their costs and passing on the resultant benefit to the customers. Austerity measures are observed through minimum spending on advertising, promotions and other overhead costs. The subsequent leverage is passed on to customers thus minimizing the prices.
Speaking of the firm's performance and vision, Mr. Shah says 'Last year we embraced and introduced the latest technologies like 3D TVs, full HD TVs,3D blue ray players, smartphones, laptops etc. in all our stores and thus giving a customer first-hand experience of the latest gadgets.To give better and faster service to customers, all our showrooms are equipped with Wi-Fi, online softwares and extra laptops for instant finance approval. We are confident of increasing our market share strongly in Hyderabad market with innovative promotional strategies and strong focus on display and sales at the shop floor levels.
The group's corporate office is located in Secunderabad with 11 branches – R.P.Road, Dilukhnagr, Malkajgiri, Kukatpally, Chandanagar, Bank Street, Erragadda, Hasthinapurram, Nizampet and Nagole. Spread across the city, Shah Electronics is very much conscious of the ensuing onslaught of competition in the form of a slew of big players entering the already busting market. To counter the same, Shah is now concentrating on core issues like price, ambience, service, wider presence and quality.