Aditya Birla Retail Ltd. expanded its presence across the country under the brand "more." with 2 formats Supermarket & Hypermarket. more. - Conveniently located in neighbourhoods, more. Supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels. Currently, there are over 490 more. Supermarkets across the country. more.MEGASTORE -is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products, more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT. Currently, fourteen hypermarkets operate under the brand more.MEGASTORE in Hyderabad: Saroor Nagar, Kukatpally & Banjara Hills; in New Delhi : Rohini, Kirti Nagar & Orchid; in Karnataka: Mahadevpura, Gopalan, Bull Temple, Marathalli & Mysore; in Maharashtra: Thane; Vadodara and Indore. In the last week of October 2013, more.MEGASTORE has expanded its portfolio by launching nine in-house apparel and footwear brands. In the apparel category for men, brands such as BlueEarth, Be Casuals and Kruff were launched, while brands such as Karinee and Bjoyzz cater to women. In the kid’s section, two brands such as Chatter Kids and Yo are now available in the stores. In the footwear category, brands such as Berwins and Inchheels made a foray into stores, providing consumers a complete shopping experience. These exclusive fashion brands will be available across all more.MEGASTORE outlets.