Taking the same forward, HHRPL has entered the modern retail sector with Home Interiors Specialty business, considering growing urbanization & residential landscapes, changing consumer lifestyle, modern retail sector opportunities & the demand-supply scenarios. HHRPL will leverage the core strengths of the group in understanding diverse consumer & trade behaviour, retail distribution network, brand equity, global sourcing & cost effective supply chain management, which are critical success factors in this sector. The core vision of HHRPL is "to be the first choice partner of customers aspiring for Value for Style home interior solutions". HHRPL has forayed into Specialty Home Interior business & will focus on Retail & Projects business to serve B2C & B2B segments. A chain of large retail format stores under the brand name "EVOK- Mega Home Store" is operating across the country. Evok Stores showcase over 20000+ world class contemporary products in Home Furniture, Soft Furnishings, Home Décor & Accessories, Wall Fashion, Modular Kitchens & provide a good assortment of services which include Design to Build (Interior Design Services), Turnkey Installation & Post Care Services. Evok through its project division will also work in close association with architects, interior designers, builders & corporate community utilizing the group networks & relationships for retail, institutional & projects business.