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Crossword Bookstores Ltd

Crossword Bookstores Ltd

Location

Gold Big Cinema Campus Ground Floor Mariplex Mall, Main Road, Kalyani Nagar, Pune - 411014

Contact Info


Highlights : Books For Art, Body, Mind & Spirit, Business & Economics, Cooking, Family & Relationships, Fiction, Health & Fitness, , Kids Fiction Kids Non Fiction, Religion, Self-help, Social Science, Travel

Accepts Credit Cards : Yes


About Business

The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of Books – Movies- Music- Toys- Stationery- Magazines and CD ROM’s.

With its large children’s section and its focus on making the store a friendly, safe, fun-filled place, Crossword attracts many families who normally don’t think of visiting bookstores. Services like Dial-a-book enable customers to shop from their homes; and when they come to the store, the unobtrusively helpful staffs assist them in finding the right book, the right CD or the right gift for the right occasion. Facilities like the Crossword Gift Vouchers, the friendly ‘Return, Exchange & Refunds’ policy, the Cafes within the stores and the unique store experience make it easy and enjoyable for customers to shop at Crossword. Over 4.5 lacs loyal customers are rewarded through the Crossword Book Rewards Program with points, discounts, exclusive discounts & offers and more. ‘eWords’, a monthly e-newsletter with reviews of new books, news about in store events and bestseller lists, is currently mailed to these Members.

Among the numerous writers who have visited the store are Sir V S Naipaul, Arundhati Roy, Vikram Chandra, Vikram Seth, Kiran Nagarkar, Kiran Desai, Amitav Ghosh, Shashi Tharoor, Shobhaa De, Charles Handy, Ricardo Semler and Jack Canfield. Crossword bookstores also promote the reading habit among children with a weekly activity every Sunday morning across various stores. Promotional events include Pictionary contests, quizzes, slide shows and the annual affair with Santa and his elves. Ian Anderson of Jethro Tull came for a signing, so did Macho Man Randy Savage, the WWF champion. Crossword also launched the Crossword Book Award in 1998 to recognise and reward the best of Indian writing.

Since its inception in 15th October 1992, Crossword has received wide recognition for its achievements; articles on retailing in India invariably feature Crossword. It has been featured in Advertising Age International, USA, as one of the Marketing Superstars for 1994. The Bookseller, UK, has also described it as ‘being on the cutting edge of retailing’ in India.


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