Its U.S.P lies in the use of the breathe-easy cotton fabric that is functional, comfortable, natural, organic and therefore environment friendly. The functional textiles are fashioned with innovative finishes that merge nature with technique. Cotton County is a totally integrated player across the entire value chain of manufacturing and retailing. Cotton County has a strong position in the immensely competitive ready-to-wear apparel market as a “value for money” brand.
The Nahar Group
Nahar Industrial Enterprises Ltd. is a vertically-integrated textile manufacturer with operations, spinning, weaving and processing.
Capacities across value chain
Produces 65,000 tones of yarn per annum
Weaving & processing capacity of 60 million meters per annum
Captive power co-generation capacity of 33 MW
Accredited with ISO 9002 and ISO 14001
Garmenting capacity of more than 35 Lac pieces per annum
Well positioned to capture considerable growth opportunities in India’s retail saga
Cotton County is well positioned to capture considerable growth opportunities in India’s retail saga because of group’s inherent strength in textile sector and early mover advantage in retail. Cotton County is in a much better position to ride the retail wave successfully.
Cotton County approach
Cotton County, by directly approaching the customer through its franchisee run exclusive store has ensured:-
Lower price as compared to competitors
Better and More consistent quality than competitors
Better return on investment for franchisee
Shorter product introduction cycle
Totally integrated manufacturing activities ensure low cost sourcing and better quality.
Designs and Merchandising expertise, with an eye on the pulse of fashion.
We have in house design team which works continuously on market feedback. We design our apparel range keeping in mind our target customer, latest fashion trends as well as customer’s affordability.
Experienced and efficient Management
Our promoters and management are in textile industry since 1949. Our company is managed by a team of experienced and professional managers, exclusively focused on different aspects of the apparel industry such a design, merchandising, manufacturing, sourcing, marketing, quality control, logistics and finance.
Our brand strategy is synonymous with the customer strategy which is designed to give our customers the freedom- to express themselves through a wide range of fashion options & to get the best value for money.
The strategy as part of the growth plan is to be customer-focused & technology driven in delivering innovative, trendy & fashionable garments.
With phenomenal success in the “value” segment backed by logistics control & indigenous in-house ground support, the company plans to penetrate the premium segment very shortly.
Aggressive promotional activity is undertaken by the company by way of Electronic Media, Print Media, Outdoors and Events in order to enhance the brand value of the product and to have wider recall.
Our Design Studio with Sharp Detailing
An in-house design studio continuously works on new designs with latest styles, trends & looks.
Stringent quality measures are adhered to, at every stage, right from manufacturing, processing and packaging thereby providing flawless craftsmanship.
Our entire backend system in SAP enabled. Our POS is on DOLPHIN. This complete system & data Integration from manufacturing to retail enables us to manufacture as per our sales. Provide trends forecast to enhance sales and help our franchisees order more efficiently.